So I was in Target the other day, but really when am I not in Target... And I saw a pretty end cap the display was full top to bottom E.L.F pallets. The products ranged from $1.00 up to $15.00, and there was so much variety I almost didn't know which one to buy! After considering my options I decided to go with the Little Black BeautyBook for $5.00. It had the most variety in colors at 32 colors. 32 colors for $5.00, you can't beat it. After getting the product home and opening it up I was disappointed at how small the actual pallet was to the packaging. The actual pallet is pretty small, but the box was fairly large. So I guess that is why they could offer 32 colors for $5.00, however, I don’t really mind the size, that’s less room it has to take up in my drawer. I have tried several of the colors so far and they are surprisingly well pigmented. With E.L.F you never quite know what you are going to get, sometimes they have great pigment and sometimes it’s not great. So far, this time around I scored a winner. For $5.00 the product is better than I expected. So if you are looking for a cheap pallet with lots of color choice I would recommend this one.